{"id":3926,"date":"2024-01-11T16:13:48","date_gmt":"2024-01-11T16:13:48","guid":{"rendered":"https:\/\/stepahead.pt\/?page_id=3926"},"modified":"2025-02-06T09:38:51","modified_gmt":"2025-02-06T09:38:51","slug":"voz-e-tom-de-comunicacao","status":"publish","type":"page","link":"https:\/\/stepahead.pt\/en\/quem-somos\/voz-e-tom-de-comunicacao\/","title":{"rendered":"Voice and tone of communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3926\" class=\"elementor elementor-3926\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09d6820 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"09d6820\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d376f1 elementor-widget elementor-widget-heading\" data-id=\"9d376f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Voz e tom de comunica\u00e7\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0bdc6 elementor-widget elementor-widget-heading\" data-id=\"6a0bdc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Step Ahead Consulting, S. A.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b476d70 e-con-full elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"b476d70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a19a0a5 e-con-full e-flex e-con e-child\" data-id=\"a19a0a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad10357 elementor-widget elementor-widget-heading\" data-id=\"ad10357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Voz e tom de comunica\u00e7\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f944b68 e-con-full e-flex e-con e-parent\" data-id=\"f944b68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-295c639 e-con-full e-flex e-con e-child\" data-id=\"295c639\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2f283 bar-title elementor-widget elementor-widget-heading\" data-id=\"8e2f283\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"voz\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4420942 elementor-widget elementor-widget-text-editor\" data-id=\"4420942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A nossa voz \u00e9 o substrato de quem somos, da nossa identidade. \u00c9 o elemento de base que usamos quando articulamos nas formas verbal e escrita com todos os que nos rodeiam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ad3e9 elementor-widget elementor-widget-heading\" data-id=\"f7ad3e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Humano<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6e745 elementor-widget elementor-widget-text-editor\" data-id=\"8e6e745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comunicamos respeitando as emo\u00e7\u00f5es do utilizador em fun\u00e7\u00e3o do contexto de uso e a fase da jornada em que se encontre aplicando o tom correto.<br \/>Encorajamos o utilizador a concluir uma tarefa com sugest\u00f5es pr\u00e1ticas.<br \/>Explicamos de forma clara como \u00e9 que ser\u00e1 impactado perante um erro, mas n\u00e3o explicamos mais do que \u00e9 necess\u00e1rio, usando informa\u00e7\u00e3o redundante.<br \/>Somos inclusivos, incluindo todos os utilizadores para que qualquer pessoa possa usar.<br \/>Antecipamos perguntas do utilizador e as suas preocupa\u00e7\u00f5es, fornecendo proativamente respostas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7c31c elementor-widget elementor-widget-heading\" data-id=\"0b7c31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bem-disposto<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c2709 elementor-widget elementor-widget-text-editor\" data-id=\"e0c2709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comunicamos de forma bem-disposta sem parecermos brincalh\u00f5es. A nossa linguagem e gram\u00e1tica reflete otimismo. Simples, positivo e voltado para o futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbbfb5 elementor-widget elementor-widget-heading\" data-id=\"4fbbfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Confiante<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e9cea elementor-widget elementor-widget-text-editor\" data-id=\"10e9cea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Usamos o nosso saber para ajudar os utilizadores a terem sucesso e nunca o culpabilizamos pelos erros aplicacionais.<br \/>Escrevemos de forma clara e nunca pretensiosa, sem jarg\u00f5es ou linguagem t\u00e9cnica.<\/p><p>Somos concisos na explica\u00e7\u00e3o que damos sobre os benef\u00edcios das nossas solu\u00e7\u00f5es, mas nunca comunicando um benef\u00edcio maior do que o real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c25dd8 bar-title elementor-widget elementor-widget-heading\" data-id=\"6c25dd8\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"tom\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c4b9b elementor-widget elementor-widget-text-editor\" data-id=\"46c4b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O nosso tom varia em fun\u00e7\u00e3o da audi\u00eancia e do respetivo contexto.<br \/>Em fun\u00e7\u00e3o do contexto usamos um tom encorajador, informativo ou emp\u00e1tico, visando uma resposta apropriada e significativa. Conscientes da exist\u00eancia de situa\u00e7\u00f5es positivas, neutras ou negativas, adaptamo-nos ao momento e ao nosso interlocutor e usamos o tom apropriado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-579f003 e-con-full e-flex e-con e-child\" data-id=\"579f003\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8e81e1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f8e81e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-grin-stars\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b636c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e3b636c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-angry\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b57d7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"90b57d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-smile\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9c8ee elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bc9c8ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-tired\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d23d8b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8d23d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-smile-wink\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460c7f9 elementor-widget elementor-widget-heading\" data-id=\"460c7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Os nossos pilares que suportam a reda\u00e7\u00e3o escrita<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c866be e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5c866be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-925bed3 e-flex e-con-boxed e-con e-child\" data-id=\"925bed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d1b38a e-con-full e-flex e-con e-child\" data-id=\"7d1b38a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f38982c elementor-widget elementor-widget-image\" data-id=\"f38982c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"181\" height=\"89\" src=\"https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-olho-claro.png\" class=\"attachment-large size-large wp-image-4967\" alt=\"\u00cdcone de um olho sobre um fundo claro\" srcset=\"https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-olho-claro.png 181w, https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-olho-claro-18x9.png 18w\" sizes=\"(max-width: 181px) 100vw, 181px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c4bb6 elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"a2c4bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Claro<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a88d75 elementor-widget elementor-widget-text-editor\" data-id=\"0a88d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Damos contexto para que os utilizadores percebam. <br \/>N\u00e3o usamos termos t\u00e9cnicos. A mensagem que escrevemos tem sempre a ver com a a\u00e7\u00e3o a ser feita pelo utilizador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f8ffe8 e-flex e-con-boxed e-con e-child\" data-id=\"3f8ffe8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74fe7a0 e-con-full e-flex e-con e-child\" data-id=\"74fe7a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00a82b8 elementor-widget elementor-widget-image\" data-id=\"00a82b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"143\" height=\"92\" src=\"https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-lapis-vermelho.png\" class=\"attachment-large size-large wp-image-4969\" alt=\"\u00cdcone de um l\u00e1pis sobre um fundo vermelho\" srcset=\"https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-lapis-vermelho.png 143w, https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-lapis-vermelho-18x12.png 18w\" sizes=\"(max-width: 143px) 100vw, 143px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9bfc73 elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"e9bfc73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conciso<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36c463 elementor-widget elementor-widget-text-editor\" data-id=\"b36c463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conciso n\u00e3o significa pequeno, mas sim econ\u00f3mico. N\u00e3o usamos palavras sup\u00e9rfluas no corpo do texto, nos t\u00edtulos, cabe\u00e7alhos e leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2959d66 e-flex e-con-boxed e-con e-child\" data-id=\"2959d66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20d5b1e e-con-full e-flex e-con e-child\" data-id=\"20d5b1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfac53e elementor-widget elementor-widget-image\" data-id=\"cfac53e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"199\" height=\"92\" src=\"https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-mao-azul.png\" class=\"attachment-large size-large wp-image-4968\" alt=\"\u00cdcone de uma m\u00e3o sobre um fundo azul\" srcset=\"https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-mao-azul.png 199w, https:\/\/stepahead.pt\/wp-content\/uploads\/2024\/01\/icone-mao-azul-18x8.png 18w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faec502 elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"faec502\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00datil<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58762f2 elementor-widget elementor-widget-text-editor\" data-id=\"58762f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Guiamos os utilizadores para o pr\u00f3ximo passo. Somos diretos e ajudamos o utilizador a fazer a a\u00e7\u00e3o que pretende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a7bd8 elementor-hidden-desktop elementor-hidden-laptop elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"d3a7bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;7c91531&quot;},{&quot;slide_title&quot;:&quot;Slide #2&quot;,&quot;_id&quot;:&quot;87ed546&quot;},{&quot;slide_title&quot;:&quot;Slide #3&quot;,&quot;_id&quot;:&quot;20aa9db&quot;}],&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9ec197 e-flex e-con-boxed e-con e-child\" data-id=\"f9ec197\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed28a2 elementor-widget elementor-widget-template\" data-id=\"3ed28a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10614\" class=\"elementor elementor-10614\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-927203f e-flex e-con-boxed e-con e-child\" data-id=\"927203f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a89738 e-con-full e-flex e-con e-child\" data-id=\"9a89738\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9025907 elementor-widget elementor-widget-text-editor\" data-id=\"9025907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Claro<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4208f9c elementor-widget elementor-widget-text-editor\" data-id=\"4208f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Damos contexto para que os utilizadores percebam.<\/p><p><br \/>N\u00e3o usamos termos t\u00e9cnicos.<\/p><p>\u00a0<\/p><p>A mensagem que escrevemos tem sempre a ver com a a\u00e7\u00e3o a ser feita pelo utilizador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c3d657 e-flex e-con-boxed e-con e-child\" data-id=\"7c3d657\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4d811 elementor-widget elementor-widget-template\" data-id=\"cd4d811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10618\" class=\"elementor elementor-10618\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-927203f e-flex e-con-boxed e-con e-child\" data-id=\"927203f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a89738 e-con-full e-flex e-con e-child\" data-id=\"9a89738\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9025907 elementor-widget elementor-widget-text-editor\" data-id=\"9025907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conciso<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4208f9c elementor-widget elementor-widget-text-editor\" data-id=\"4208f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conciso n\u00e3o significa pequeno, mas sim econ\u00f3mico.<\/p><p>\u00a0<\/p><p>N\u00e3o usamos palavras sup\u00e9rfluas no corpo do texto, nos t\u00edtulos, cabe\u00e7alhos e leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d463aec e-flex e-con-boxed e-con e-child\" data-id=\"d463aec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-233c567 elementor-widget elementor-widget-template\" data-id=\"233c567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"10620\" class=\"elementor elementor-10620\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-927203f e-flex e-con-boxed e-con e-child\" data-id=\"927203f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a89738 e-con-full e-flex e-con e-child\" data-id=\"9a89738\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9025907 elementor-widget elementor-widget-text-editor\" data-id=\"9025907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00datil<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4208f9c elementor-widget elementor-widget-text-editor\" data-id=\"4208f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Guiamos os utilizadores para o pr\u00f3ximo passo.<\/p><p>\u00a0<\/p><p>Somos diretos e ajudamos o utilizador a fazer a a\u00e7\u00e3o que pretende.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c20f29 e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex e-con e-child\" data-id=\"7c20f29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b99722 e-con-full e-flex e-con e-child\" data-id=\"2b99722\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8c13b elementor-widget elementor-widget-text-editor\" data-id=\"0c8c13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pode ser do seu interesse:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bddddc3 elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"bddddc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-bddddc3\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8554\"><a href=\"https:\/\/stepahead.pt\/en\/quem-somos\/lideranca-e-equipa-steper\/\" class=\"elementor-item\">Lideran\u00e7a e Equipa #Steper<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8555\"><a href=\"https:\/\/stepahead.pt\/en\/quem-somos\/manifesto\/\" class=\"elementor-item\">Manifesto<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8556\"><a href=\"https:\/\/stepahead.pt\/en\/quem-somos\/responsabilidade-ambiental-e-social\/\" class=\"elementor-item\">Responsabilidade socioambiental<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-bddddc3\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8554\"><a href=\"https:\/\/stepahead.pt\/en\/quem-somos\/lideranca-e-equipa-steper\/\" class=\"elementor-item\" tabindex=\"-1\">Lideran\u00e7a e Equipa #Steper<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8555\"><a href=\"https:\/\/stepahead.pt\/en\/quem-somos\/manifesto\/\" class=\"elementor-item\" tabindex=\"-1\">Manifesto<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-8556\"><a href=\"https:\/\/stepahead.pt\/en\/quem-somos\/responsabilidade-ambiental-e-social\/\" class=\"elementor-item\" tabindex=\"-1\">Responsabilidade socioambiental<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4766db3 elementor-widget elementor-widget-html\" data-id=\"4766db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"sac-contactButton sac-vamos-falar-button\" href=\"https:\/\/stepahead.pt\/contactos\/\">Vamos falar?<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Voz e tom de comunica\u00e7\u00e3o Step Ahead Consulting, S. A. Voz e tom de comunica\u00e7\u00e3o Voz A nossa voz \u00e9 o substrato de quem somos, da nossa identidade. \u00c9 o elemento de base que usamos quando articulamos nas formas verbal e escrita com todos os que nos rodeiam. Humano Comunicamos respeitando as emo\u00e7\u00f5es do utilizador [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6424,"parent":3712,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"class_list":["post-3926","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voz e tom de comunica\u00e7\u00e3o<\/title>\n<meta name=\"description\" content=\"A nossa voz e o tom de comunica\u00e7\u00e3o refletem a paix\u00e3o pela tecnologia, o compromisso com o cliente e nossa cultura de colabora\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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