Step Ahead Consulting, S. A.
Our voice is the foundation of who we are, of our identity. It's the basic element we use when we articulate in verbal and written form with everyone around us.
We communicate respecting the user's emotions depending on the context of use and the stage of the journey they are at, applying the right tone.
We encourage the user to complete a task with practical tips.
We explain clearly how you will be impacted by an error, but we don't explain more than is necessary, using redundant information.
We are inclusive, including all users so that anyone can use it.
We anticipate user questions and concerns and proactively provide answers.
We communicate in a good-natured way without seeming playful. Our language and grammar reflect optimism. Simple, positive and forward-looking.
We use our knowledge to help users succeed and we never blame you for application errors.
We write clearly and never pretentiously, without jargon or technical language.
We are concise in explaining the benefits of our solutions, but never communicate a greater benefit than the real one.
Our tone varies depending on the audience and their context. Depending on the context, we use an encouraging, informative or empathetic tone, aiming for an appropriate and meaningful response. Aware of the existence of positive, neutral or negative situations, we adapt to the moment and our interlocutor and use the appropriate tone.
Clear
We give context so that users understand. We don't use technical terms. The message we write always has to do with the action to be taken by the user.
Concise
Concise doesn't mean small, it means economical. We don't use superfluous words in the body of the text, in titles, headings and leads.
Useful
We guide users to the next step. We are direct and help the user take the action they want.
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